Advanced Videography: Commercial Filmmaking Essentials

Course Overview

By the end of this course, taught by Phil Ebiner, you’ll be able to plan, shoot, and edit polished commercial projects that look ready for broadcast. You’ll learn how to: * scout locations, * capture motion with dynamic shots, * light products effectively, * integrate aerial footage for added cinematic impact. These skills will allow you to transform standard footage into professional-grade commercials. This course is designed for creators who already know the basics of shooting video—aperture, shutter speed, ISO—and want to elevate their work to the level of ads and brand promos seen on TV and online. Through a hands-on commercial project, you’ll practice using different lenses and focal lengths, setting up lighting for beauty and product shots, and enhancing your videos with smooth movement and creative camera angles. If you’re a content creator, freelancer, or aspiring commercial filmmaker looking to attract clients with higher production value, this course will give you the practical techniques and confidence to take your commercial videography to the next level. Instructor bio: Phil Ebiner has been teaching online since 2012, creating courses that help learners share their stories through photography, video, design, and marketing. He combines real-world experience with practical instruction to help students become confident creators. Phil graduated with a Bachelor of Arts in Film and Television Production from Loyola Marymount University, where he produced documentaries in Switzerland, Germany, Mexico, and India. He has worked with Participant Media, Stanbridge College, and UC Berkeley, and continues to collaborate on creative projects to keep his skills fresh. Outside of teaching, Phil enjoys mountain biking, traveling, sports, and spending time with his wife, twin boys, baby daughter, and dog Ashby. His mission is to help you grow as a creator, earn from your skills, and live the life you’ve dreamed of.