Business Intelligence and Competitive Analysis

Software > Computer Software > Educational Software Rutgers the State University of New Jersey

Course Overview

What You'll Learn

  • To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and identify the causes for the company which lay the foundation for the turning-around strategies.
  • In this course, you will gain the knowledge, skills and experience in data analytics / visualization and story-telling for effective competitive intelligence analysis.
  • To this end, this course utilizes an external website (free) for you to practice the skills learned.

American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and identify the causes for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge, skills and experience in data analytics / visualization and story-telling for effective competitive intelligence analysis. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice like a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.

Course FAQs

Is this an accredited online course?

Accreditation for 'Business Intelligence and Competitive Analysis' is determined by the provider, Rutgers the State University of New Jersey. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.

How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Business Intelligence and Competitive Analysis' on the Rutgers the State University of New Jersey online class platform, where you can complete your registration.