Capstone Project: Digital Marketing and Growth Hacking
$49
ENROLL NOWCourse Overview
What You'll Learn
- Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project.
- In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics.
- You’ll also build a conversion-optimized product page and personalized email sequence.
Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics. You’ll start by crafting a campaign strategy and defining your target audience, then create an SEO-driven content plan, paid advertising assets, and a social media calendar. You’ll also build a conversion-optimized product page and personalized email sequence. To boost performance, you’ll analyze data from SEO, social media, and digital advertising to drive growth and ROI. Throughout the project, you’ll work with platforms like Facebook and LinkedIn and tools such as Shopify, Canva, and Zoho Campaigns. In parallel, you’ll use generative AI tools like ChatGPT and Gemini to enhance assets and improve efficiency. To wrap up, you’ll design a final presentation that demonstrates your analytical and presentation skills. The course also provides career guidance, from building your digital portfolio to resume, LinkedIn, and interview tips, plus insights on freelancing success. If you’re an aspiring marketing professional looking to build a standout portfolio that demonstrates your job-ready skills, enroll today!
Course FAQs
Is this an accredited online course?
Accreditation for 'Capstone Project: Digital Marketing and Growth Hacking' is determined by the provider, IBM. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Capstone Project: Digital Marketing and Growth Hacking' on the IBM online class platform, where you can complete your registration.
