Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

Software > Computer Software > Educational Software University of Colorado Boulder

Course Overview

What You'll Learn

  • This specialization takes a critical look at digital advertising tactics for small business.
  • Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills.
  • These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola).

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

Course FAQs

Is this an accredited online course?

Accreditation for 'Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising' is determined by the provider, University of Colorado Boulder. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.

How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising' on the University of Colorado Boulder online class platform, where you can complete your registration.