Cost and Economics in Pricing Strategy

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Course Overview

What You'll Learn

  • How much should you charge for your products and services?
  • Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services.
  • This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing

Course FAQs

Is this an accredited online course?

Accreditation for 'Cost and Economics in Pricing Strategy' is determined by the provider, BCG & University of Virginia. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

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How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Cost and Economics in Pricing Strategy' on the BCG & University of Virginia online class platform, where you can complete your registration.