Creating a Product-Market Fit with Value Proposition Canvas

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Course Overview

What You'll Learn

  • By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need.
  • The value proposition is the place where your company’s product intersects with your customer’s desires.
  • It’s the magic fit between what you make and why people buy it.

By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competition

Course FAQs

Is this an accredited online course?

Accreditation for 'Creating a Product-Market Fit with Value Proposition Canvas' is determined by the provider, Coursera Project Network. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

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How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Creating a Product-Market Fit with Value Proposition Canvas' on the Coursera Project Network online class platform, where you can complete your registration.