Customer Value, Acquisition, and Retention
$49
ENROLL NOWCourse Overview
What You'll Learn
- In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability.
- This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments.
- Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
Course FAQs
Is this an accredited online course?
Accreditation for 'Customer Value, Acquisition, and Retention' is determined by the provider, University of Maryland, College Park. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Customer Value, Acquisition, and Retention' on the University of Maryland, College Park online class platform, where you can complete your registration.
