Effective Service Innovation by Design in Hotel Management

Course Overview

This practical course provides learners with insights into the art and science of designing innovative services in the Hotel industry to meet customers' evolving needs and drive organizational success. Throughout the course, learners will journey to understand the core principles and methodologies of service design. They will be introduced to the powerful concept of design thinking, which encourages a human-centered approach to problem-solving and service development. By immersing themselves in this creative process, learners will learn how to identify customer needs, pain points, and desires, effectively enabling them to craft customer-centric service offerings. In conclusion, learners will be equipped to reinvigorate businesses, creating memorable guest experiences while optimizing internal processes for sustainable success. They will be able to adapt to the vibrant ever-evolving hospitality industry and contribute to its continued growth and innovation. This course is designed for a variety of individuals. It's ideal for professionals aiming to enhance their service design and innovation skills, individuals interested in creating customer-centric, innovative service offerings, and entrepreneurs and business owners looking to differentiate their services in the competitive market. Learners should have a basic understanding of business concepts and a willingness to explore creative ideas. No prior experience in service design is required.