Emerging Markets - Jagdish Sheth
$49
ENROLL NOWCourse Overview
What You'll Learn
- The rise of emerging economies is bringing significant changes in the marketing practice.
- The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets.
- This is primarily because of affordability and accessibility.
The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.
Course FAQs
Is this an accredited online course?
Accreditation for 'Emerging Markets - Jagdish Sheth' is determined by the provider, Kennesaw State University. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
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How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Emerging Markets - Jagdish Sheth' on the Kennesaw State University online class platform, where you can complete your registration.
