Foundations of Marketing Practice for Non-Majors
$49
ENROLL NOWCourse Overview
What You'll Learn
- This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective.
- Emphasis is on the activities performed by marketing managers to address real world marketing problems.
- Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities. By the end of this course, you will be able to: - Describe the scope of marketing and its role within in the firm and society. - Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail. - Identify basic marketing terminology and concepts. - Examine the marketing function as a basic and indispensable driver of all business success. To succeed in this course, please be sure to read the entire module and watch the included videos. You will also need to rely on your critical thinking skills and should create a plan for completing the course.
Course FAQs
Is this an accredited online course?
Accreditation for 'Foundations of Marketing Practice for Non-Majors' is determined by the provider, University of North Texas. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Foundations of Marketing Practice for Non-Majors' on the University of North Texas online class platform, where you can complete your registration.
