Foundations of Sports Marketing
$49
ENROLL NOWCourse Overview
What You'll Learn
- Learners will examine how sports marketing differs from traditional marketing and why sports serve as a powerful cultural and social force.
- The course also equips learners with tools to assess marketing performance using KPIs, ROI, and other key metrics.
- Through real-world case studies and practical examples, learners will build a solid base for creating and evaluating effective sports marketing strategies.
This course establishes a strong foundation in the sports marketing industry, beginning with key definitions, its broad scope, and the emotional resonance that sets it apart. Learners will examine how sports marketing differs from traditional marketing and why sports serve as a powerful cultural and social force. The course then delves into core concepts, including the sports marketing mix (4Ps), audience segmentation, and the distinct roles played by fans, sponsors, and athletes. Participants will explore the major stakeholders in the sports marketing ecosystem—such as teams, leagues, brands, and media—and how strategic partnerships and endorsements drive campaign success. The course also equips learners with tools to assess marketing performance using KPIs, ROI, and other key metrics. Through real-world case studies and practical examples, learners will build a solid base for creating and evaluating effective sports marketing strategies.
Course FAQs
Is this an accredited online course?
Accreditation for 'Foundations of Sports Marketing' is determined by the provider, Real Madrid Graduate School Universidad Europea. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Foundations of Sports Marketing' on the Real Madrid Graduate School Universidad Europea online class platform, where you can complete your registration.
