GenAI for Marketing and Customer Insights
$49
ENROLL NOWCourse Overview
What You'll Learn
- This comprehensive specialization equips marketing professionals with practical GenAI skills to create targeted campaigns, analyze customer behavior, and drive business growth.
- Through 16 hands-on courses, you'll learn to leverage tools like ChatGPT, Google Ads AI, and analytics platforms to automate content creation, optimize customer journeys, and extract actionable insights from big data.
- You'll master AI-powered personalization at scale, from email marketing and social media campaigns to dynamic advertising and customer segmentation.
Generative AI is revolutionizing marketing by enabling unprecedented personalization and data-driven decision making. This comprehensive specialization equips marketing professionals with practical GenAI skills to create targeted campaigns, analyze customer behavior, and drive business growth. Through 16 hands-on courses, you'll learn to leverage tools like ChatGPT, Google Ads AI, and analytics platforms to automate content creation, optimize customer journeys, and extract actionable insights from big data. You'll master AI-powered personalization at scale, from email marketing and social media campaigns to dynamic advertising and customer segmentation. Whether you're a marketing manager, data analyst, or digital marketing specialist, this program provides the strategic framework to integrate GenAI into existing workflows while maintaining ethical standards. By completion, you'll have built a portfolio of AI-enhanced marketing projects and gained expertise in emerging MarTech tools that position you at the forefront of marketing innovation.
Course FAQs
Is this an accredited online course?
Accreditation for 'GenAI for Marketing and Customer Insights' is determined by the provider, Coursera Instructor Network. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'GenAI for Marketing and Customer Insights' on the Coursera Instructor Network online class platform, where you can complete your registration.
