GenAI for Social Media and Influencer Marketing

Course Overview

"GenAI for Social Media and Influencer Marketing" is a practical, beginner-friendly course designed to equip you with the tools and strategies to thrive in the dynamic world of digital marketing. Did you know 87% of marketers say AI is revolutionizing how they engage audiences? Imagine crafting viral posts, analyzing trends in seconds, and scaling your brand effortlessly—all with Generative AI! This course will help you master these tools and become a trailblazer in social media marketing. In this course, you’ll not only learn the basics of Generative AI but also gain hands-on experience with tools like ChatGPT, Canva AI, and others. You’ll explore how to use AI to overcome creative blocks, craft relevant content, and automate tedious tasks, freeing up time for what matters most—building genuine connections with your audience. Through real-world case studies, you will learn how to achieve measurable results and transform your social media strategies. This course is designed for beginner social media enthusiasts, influencers aiming to expand their reach, digital marketers seeking to optimize campaigns using AI, and entrepreneurs looking to establish a strong online presence. It also caters to content creators eager to automate repetitive tasks and marketing students or aspiring professionals who want to explore the transformative potential of Generative AI in social media and influencer marketing. Participants should have a basic understanding of popular social media platforms such as Instagram, Facebook, and TikTok, including their core features. Familiarity with creating basic social media content such as posts, captions, and hashtags is essential, along with a strong interest in exploring AI tools to enhance creativity, streamline workflows, and boost engagement. Prior exposure to common AI tools like ChatGPT or Canva AI is recommended but not mandatory, as the course provides beginner-friendly guidance. By the end of the course, participants will be able to describe the principles of Generative AI and its role in transforming social media strategies. Learners will gain hands-on experience using tools like ChatGPT and Canva AI to craft personalized content and visuals tailored to diverse audiences. Additionally, they will master AI-driven workflows that enhance authenticity, save time, and scale social media impact, as well as analyze trends using tools like Google Trends to produce timely and engaging content that resonates with their audience.