Generative AI for Digital Marketing
$49
ENROLL NOWCourse Overview
What You'll Learn
- Digital marketing professionals with the skills to use gen AI are in high demand!
- This specialization equips marketing professionals, managers, freelance writers, bloggers, and startup/small business owners with the skills to harness gen AI effectively—in just a few weeks!
- During the program, you’ll explore the core concepts and capabilities of gen AI and learn how to apply them in digital marketing.
Statista estimates that the generative AI (gen AI) market in marketing is projected to reach $22 billion in the next few years. Digital marketing professionals with the skills to use gen AI are in high demand! This specialization equips marketing professionals, managers, freelance writers, bloggers, and startup/small business owners with the skills to harness gen AI effectively—in just a few weeks! During the program, you’ll explore the core concepts and capabilities of gen AI and learn how to apply them in digital marketing. You’ll also learn prompt engineering techniques that optimize the outcomes produced by gen AI tools. Specifically, you’ll discover how gen AI can help automate content creation for marketing—articles, ad copy, and social media posts. You’ll learn to use gen AI-driven techniques for audience segmentation, keyword research, SEO, and digital advertising to create targeted campaigns. Additionally, you’ll discover how to enhance e-commerce experiences and optimize email marketing with AI, enabling automation and personalization. Ready to unlock the power of generative AI and boost your marketing career? Enroll today—no prior experience with AI is required!
Course FAQs
Is this an accredited online course?
Accreditation for 'Generative AI for Digital Marketing' is determined by the provider, IBM. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Generative AI for Digital Marketing' on the IBM online class platform, where you can complete your registration.
