Generative AI in Marketing
$49
ENROLL NOWCourse Overview
What You'll Learn
- Discover the transformative potential of Generative AI in the marketing landscape.
- Learn to create compelling visual content and enhance customer engagement through advanced AI tools.
- Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies.
Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies. Learners will explore the limitations of generative AI tools, such as chatbots, and master the art of prompting and iterating with these systems. The course also covers the practical application of generative AI in customer acquisition and engagement, providing insights into evaluating its effectiveness. This course also covers discussion of the legal debates surrounding generative AI, the concept of fair use, and potential brand concerns. By the end of this course, you will be equipped with the knowledge and skills to harness generative AI responsibly and effectively for marketing success.
Course FAQs
Is this an accredited online course?
Accreditation for 'Generative AI in Marketing' is determined by the provider, Emory University. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Generative AI in Marketing' on the Emory University online class platform, where you can complete your registration.
