Google Digital Customer Engagement
$49
ENROLL NOWCourse Overview
What You'll Learn
- Digital marketing is the key to attracting new customers and building long-term brand loyalty in today’s online economy.
- This Specialization from Google is designed for beginners who want to develop job-ready skills in customer engagement, social media, e-commerce, and relationship management.
- You’ll learn how to build customer personas, design targeted marketing campaigns, and optimize digital touchpoints that drive real business results.
Digital marketing is the key to attracting new customers and building long-term brand loyalty in today’s online economy. This Specialization from Google is designed for beginners who want to develop job-ready skills in customer engagement, social media, e-commerce, and relationship management. You’ll explore the full customer journey—from awareness and consideration to conversion and retention. You’ll learn how to build customer personas, design targeted marketing campaigns, and optimize digital touchpoints that drive real business results. Google experts will guide you through this Specialization by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your digital customer engagement skills to prepare for your career. Key skills include: Digital marketing and social media strategy Email marketing, search marketing, and analytics Customer engagement and relationship management E-commerce store optimization and order fulfillment Loyalty programs and customer retention strategies Upon completion, you’ll be able to attract new audiences, strengthen customer relationships, and apply proven techniques to increase conversions and build brand loyalty.
Course FAQs
Is this an accredited online course?
Accreditation for 'Google Digital Customer Engagement' is determined by the provider, Google. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Google Digital Customer Engagement' on the Google online class platform, where you can complete your registration.
