Identifying, Attracting, and Growing Your Digital Audience
$49
ENROLL NOWCourse Overview
What You'll Learn
- You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
- Our learning goals for this course are to: - Recognize the current landscape of the digital business environment.
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Course FAQs
Is this an accredited online course?
Accreditation for 'Identifying, Attracting, and Growing Your Digital Audience' is determined by the provider, University of California, Irvine. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Identifying, Attracting, and Growing Your Digital Audience' on the University of California, Irvine online class platform, where you can complete your registration.
