Integrated and Strategic Communication Campaigns
$49
ENROLL NOWCourse Overview
What You'll Learn
- You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well.
- In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used.
Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!
Course FAQs
Is this an accredited online course?
Accreditation for 'Integrated and Strategic Communication Campaigns' is determined by the provider, University of Colorado Boulder. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Integrated and Strategic Communication Campaigns' on the University of Colorado Boulder online class platform, where you can complete your registration.
