Introduction to Tech Sales

Course Overview

Imagine transforming the way technology solutions are sold by focusing not just on the product, but on the value and collaboration it brings to your customers. How would mastering this change your approach to sales? Introduction to Tech Sales is a specialized course designed to equip learners with the knowledge and skills to sell technology products effectively. This course emphasizes the importance of Return on Investment (ROI) and co-creation in tech sales, aiming to provide strategies that resonate with the needs of the modern buyer. By completing this 3-hour course, you'll become adept at: - Selling technology products by highlighting their ROI. - Engaging in co-creation with clients to develop solutions that meet their unique needs. - Building and managing customer relationships based on value rather than price. Throughout this intermediate-level course led by Jean Barnard, you will: - Explore the fundamentals of tech sales and the significance of understanding your product's ROI. - Learn how to apply co-creation strategies in tech sales to foster stronger customer relationships. - Delve into the process of identifying and engaging with decision-makers and advocates within client organizations. This course stands out because of its focus on real-world application, including case studies on successful technology sales and examples of co-creation leading to successful deals. A background in basic sales principles and some knowledge of the technology industry will be beneficial for participants.