Machine Learning in Retail
$49
ENROLL NOWCourse Overview
What You'll Learn
- This Short Course was created to help analysts better understand their customer behaviour through the power of machine learning.
- In this course, you will apply two different machine learning techniques to segment customers according to their purchasing behaviour and provide actionable insights for each group.
- By the end, you'll be able to use customer purchase data to group customers using machine learning, analyse your results to extract business insights and apply multiple types of machine learning to generate business value.
Who are your customers? What are they like? How do they interact with your business? This Short Course was created to help analysts better understand their customer behaviour through the power of machine learning. In this course, you will apply two different machine learning techniques to segment customers according to their purchasing behaviour and provide actionable insights for each group. Along the way, you'll also examine some other retail case studies, including web visitor analysis for marketing and store clustering for logistics. By the end, you'll be able to use customer purchase data to group customers using machine learning, analyse your results to extract business insights and apply multiple types of machine learning to generate business value. This course is unique because it focuses strongly on interpreting your data within a retail context and supports you in identifying opportunities for machine learning in your workplace. To be successful in this project, you should already be familiar with Python Pandas for data manipulation, filtering and aggregation. You should also have some experience with basic principles of data analysis, like histograms and summary statistics.
Course FAQs
Is this an accredited online course?
Accreditation for 'Machine Learning in Retail' is determined by the provider, Coursera Project Network. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Machine Learning in Retail' on the Coursera Project Network online class platform, where you can complete your registration.
