Marketing Strategy

Software > Computer Software > Educational Software IE Business School

Course Overview

What You'll Learn

  • Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it?
  • Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
  • Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service.

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.

Course FAQs

Is this an accredited online course?

Accreditation for 'Marketing Strategy' is determined by the provider, IE Business School. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.

How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Marketing Strategy' on the IE Business School online class platform, where you can complete your registration.