Planning a Digital Marketing Strategy

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Course Overview

What You'll Learn

  • This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector.
  • By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment.
  • After completing all courses in this Specialization, you will be able to Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment. After completing all courses in this Specialization, you will be able to Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI. Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives. Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics Upon completion, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Professional Membership to unlock your next opportunity in a community of over 320k members. The Professional Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.

Course FAQs

Is this an accredited online course?

Accreditation for 'Planning a Digital Marketing Strategy' is determined by the provider, Digital Marketing Institute. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.

How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Planning a Digital Marketing Strategy' on the Digital Marketing Institute online class platform, where you can complete your registration.