Selecting the Right Customer & Channel
$49
ENROLL NOWCourse Overview
What You'll Learn
- In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential.
- This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections.
- By the end of the course, you will have the skills to analyze customer acquisition costs, evaluate the financial impact of marketing channels, and leverage customer analytics to foster stronger, more cost-effective relationships in the digital marketplace.
In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections. By the end of the course, you will have the skills to analyze customer acquisition costs, evaluate the financial impact of marketing channels, and leverage customer analytics to foster stronger, more cost-effective relationships in the digital marketplace.
Course FAQs
Is this an accredited online course?
Accreditation for 'Selecting the Right Customer & Channel' is determined by the provider, University of Maryland, College Park. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Selecting the Right Customer & Channel' on the University of Maryland, College Park online class platform, where you can complete your registration.
