Shopify eCommerce Ads Masterclass: Setup & Fundamentals

Course Overview

Taught by eCommerce strategist Rihab Seb, this course walks you step-by-step through setting up your ad infrastructure—from Business Manager to campaign creation—while introducing you to the core concepts behind effective online advertising. By the end of this course, you’ll understand the essential foundations of running successful Facebook and Instagram ads for your Shopify store. What you'll learn: - How Facebook Ads work and how they compare to Google Ads - Whether Facebook Ads are right for your business - How to build an eCommerce sales funnel that converts - The impact of the iOS 14 update and how to adapt - How to properly set up and structure your ad account Designed for beginners and early-stage advertisers, this course combines strategic insights with tactical how-tos. With templates, checklists, and campaign worksheets included, you’ll walk away confident and prepared to launch your first Facebook ads campaign the right way. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.