Social Media as a Marketing Tool in Business Communication
$49
ENROLL NOWCourse Overview
What You'll Learn
- Learners will be oriented to the social media environment and encouraged to consider the role of these platforms in society and in business strategy.
- Understanding how to craft messages for specific audiences and how to use social media channels to activate these audiences will further success online.
- Learners will also understand research and planning in social media, and will identify engagement strategies to connect with key stakeholders.
This Specialization focuses on using social media as a marketing tool in business communication and development. Learners will be oriented to the social media environment and encouraged to consider the role of these platforms in society and in business strategy. We discuss the elements of persuasion and consider the different stakeholders of a business and their needs or desires. Understanding how to craft messages for specific audiences and how to use social media channels to activate these audiences will further success online. Learners will also understand research and planning in social media, and will identify engagement strategies to connect with key stakeholders. Different social media planning tools are considered, like the content calendar and social media listening. Learners will understand how to execute and evaluate a social media plan for business. Learners will end the Specialization with a social media plan for a business.
Course FAQs
Is this an accredited online course?
Accreditation for 'Social Media as a Marketing Tool in Business Communication' is determined by the provider, University of Colorado Boulder. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Social Media as a Marketing Tool in Business Communication' on the University of Colorado Boulder online class platform, where you can complete your registration.
