Sports Marketing Strategies & Innovation
$49
ENROLL NOWCourse Overview
What You'll Learn
- Learners will gain insights into planning and executing marketing strategies for both local and global sporting events, with a focus on building momentum before, during, and after each event.
- Finally, students will learn to incorporate corporate social responsibility, sustainability, and storytelling into the strategic success measures of major sports events.
This course examines how emerging technologies and evolving formats are transforming the landscape of sports marketing. Learners will gain insights into planning and executing marketing strategies for both local and global sporting events, with a focus on building momentum before, during, and after each event. Special attention is given to how organizations like the IOC sustain long-term fan engagement. The curriculum explores the use of cutting-edge technologies—including augmented and virtual reality, blockchain, and NFTs—and how these tools are reshaping fan interactions and brand experiences. It also investigates the growing influence of esports and the convergence between gaming and traditional sports. Finally, students will learn to incorporate corporate social responsibility, sustainability, and storytelling into the strategic success measures of major sports events. Real-world case studies provide practical applications for thriving in today’s dynamic marketing environment.
Course FAQs
Is this an accredited online course?
Accreditation for 'Sports Marketing Strategies & Innovation' is determined by the provider, Real Madrid Graduate School Universidad Europea. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Sports Marketing Strategies & Innovation' on the Real Madrid Graduate School Universidad Europea online class platform, where you can complete your registration.
