Text Marketing Analytics
$79
ENROLL NOWCourse Overview
What You'll Learn
- This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform.
- Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.
Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also are relational and connected. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python. This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.
Course FAQs
Is this an accredited online course?
Accreditation for 'Text Marketing Analytics' is determined by the provider, University of Colorado Boulder. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Text Marketing Analytics' on the University of Colorado Boulder online class platform, where you can complete your registration.
