UX Research at Scale: Surveys, Analytics, Online Testing
$49
ENROLL NOWCourse Overview
What You'll Learn
- In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
- Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies.
- We will discuss how these techniques work, when they can be applied, and what can be learned by using them.
This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys
Course FAQs
Is this an accredited online course?
Accreditation for 'UX Research at Scale: Surveys, Analytics, Online Testing' is determined by the provider, University of Michigan. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'UX Research at Scale: Surveys, Analytics, Online Testing' on the University of Michigan online class platform, where you can complete your registration.
