Introduction to Market Research

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Course Overview

What You'll Learn

  • This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions.
  • Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications.
  • Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills.

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.

Course FAQs

Is this an accredited online course?

Accreditation for 'Introduction to Market Research' is determined by the provider, Coursera Instructor Network. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.

Can this course be used for continuing education credits?

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How do I enroll in this online school program?

To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'Introduction to Market Research' on the Coursera Instructor Network online class platform, where you can complete your registration.