The Good, Bad, and Ugly of Marketing - Jagdish Sheth
$49
ENROLL NOWCourse Overview
What You'll Learn
- This course focuses on how to make marketing both more efficient and effective.
- It advocates that the role of marketing is to create a win-win situation for both customers and marketers.
- Good marketing also requires taking a purpose-driven approach.
This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
Course FAQs
Is this an accredited online course?
Accreditation for 'The Good, Bad, and Ugly of Marketing - Jagdish Sheth' is determined by the provider, Kennesaw State University. For online college courses or degree programs, we strongly recommend you verify the accreditation status directly on the provider's website to ensure it meets your requirements.
Can this course be used for continuing education credits?
Many of the courses listed on our platform are suitable for professional continuing education. However, acceptance for credit varies by state and licensing board. Please confirm with your board and {course.provider} that this specific course qualifies.
How do I enroll in this online school program?
To enroll, click the 'ENROLL NOW' button on this page. You will be taken to the official page for 'The Good, Bad, and Ugly of Marketing - Jagdish Sheth' on the Kennesaw State University online class platform, where you can complete your registration.
